One phrase I love is “niching down means levelling up”. And as you’re here, I guess you know, too, that narrowing down your niche will accelerate your business growth. But I totally get it… this entire finding-your-niche process is tedious and confusing. Don’t worry. I’ve got your back.
I’ve put the 5-step SMART process together that will help you to nail down your coaching niche in under 90 minutes. So, you can tick off this task from your to-do list for good – and you’ll have the headspace to focus on the things that really matter… like connecting with prospects and spending time with your family.
...the nitty-gritty details of the 5-step SMART process and how it works.
...why your niche shouldn’t be all about your clients.
...the questions you need to ask yourself to uncover potential niches.
...the niche formula that goes above and beyond the people you’re meant to coach.
...the power of adding specificity to your niche on more than one occasion.
...which questions you must ask yourself to make ranking your potential niches a fool-proof task.
If you apply what I share in this vlog, you’ll be all set to focus your marketing activities on people who are proactively looking to work with a coach just like you. The only remaining challenge is sticking to your niche... But you can do it; because you’re a brilliant coach. Just take one step at a time. So, start by watching this video.
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I’ve got your back... Grab a cuppa, click the toggle below to open the transcript and prepare yourself to experience some light-bulb moments.
Are you wasting precious time, oh yes, and money, talking to the wrong people because you haven’t figured out your coaching niche yet? Or, are you wondering if the one you’re currently focusing on is really the right fit for you?
Watch this video until the end as I’ll lay out my entire 5-step process so you can narrow down your niche once and for all. Now, without further ado, let’s dive into the five steps of the SMART process to find your one and only coaching niche so you can level up your coaching business fast... just as Amy did, or Vicky or Annie or, okay, okay, I better stop here.
Let’s have a closer look at step one... Step 1, scribble down what you’re all about. This first step is all about you and your life. You’ll brainstorm everything about what I call your core, which means you’ll explore your talents, interests and experience.
“But wait, shouldn’t my niche be all about my clients?”, you ask. Yes and no. To find your profitable niche, you actually need to look into three components and if you want to know more about them, check out this video here where I’ll share everything about these three criteria in more detail. Why we start with you in this step one is because I have yet to meet a coach whose niche isn’t somehow connected to their life.
So let’s get the ball rolling... What are your talents, interests and experience? To dig a little bit deeper, think about: What formal education and practical experience do you have? What tasks and activities come easy to you? What are some things you could talk about endlessly? What injustices, mindsets or behaviours, oh yes, and people, drive you nuts? What kind of people do you love to work with, though? What curveballs did life throw at you or someone else close to you that made you a different person? Or if you could start all over again, what would you do differently?
Let the responses flow. Write down everything that comes up. And most important, don’t judge your responses. While you’re jotting down your answers, I just want to let you know that those were just a few questions you can ask yourself. I’ve compiled 16 questions within the “Coaching Niche Finder” workbook to cover all possible angles, so make sure to grab your copy. You can find the link here.
Now let’s move on to step two... Step 2, mix and match your who’s and what’s. Congratulations, by the way. The bulk of the hard work is done. In this second step, you’ll be mixing and matching the who’s and what’s based on your answers in step 1. The “who” stands for what kind of people you’d love to serve in your niche, and the what stands for what kind of goals those people want to achieve. You need to combine those two things (niche equals who plus what) to find your niche.
So, here’s what you need to do: Go back to your notes in step 1 and pick a who and a what. Then combine those two, let your creative juices flow and create nine combinations. For example, if your answers in step 1, read that you love to work with women..., Great, that could be a “who” for your niche. And let’s assume that you experienced for yourself that it’s really hard to keep stress levels at bay... Perfect. That could be your “what” for your niche. Combine those two and you get one possible niche: coaching women who want to keep their stress levels at bay.
Got it? Please try and aim for nine even if it starts to get hard or the combination look or feel ridiculous. Remember this is a creative process and you can weed out the odd ones later down the line. Phew, two steps are done, three more to go.
Before we move on, let me know what came up for you so far. Got some fancy-pancy niche combinations you’ve never thought of but are excited to explore further? I’d love to hear them. Leave a comment here.
Now over to step three... Step 3, assess if you can break down your favourites even more. Now, before we add more details to your niches, let’s head back to step 2 and let’s highlight six niches out of the nine which you’re going to assess further in this step. Follow your gut instinct here as there are no right or wrong answers.
Once you’ve selected your favourite six niches, you need to niche them down further. What I mean by that is that you need to add one or two layers of specificity to whatever you wrote down initially. First, add more specifics to the who, then the what part, and then make the two pair up. Repeat this process for each of your favourite niches by adding more specifics.
But don’t fret, I’ve got your back. Because here’s an example. Let’s take the niche example of step 2. How can we niche down the who - women? Well, how about mums? You can even add more specificity to this one, which leads to working mums with kids under the age of seven. How can we niche down the what - want to keep stress levels at bay? Well, how about able to switch your chill out mode instantly, no matter if her toddlers throw a tantrum in the supermarket just before it closes, or if her boss gives her a 30-minute deadline to complete a four-hour job.
Sounds more specific, doesn’t it? Complete this niching down process for your remaining five niches and once done, it’s time for step four...
Step 4, rank your top ones. It’s time to rank your top niches and check to see if it’s a lucrative coaching niche. Go back to your six niches and highlight your top three niches. Once again, you just need to follow your gut instinct. It’s getting harder to choose, isn’t it? But I know you can finish this task. So pick your top three niches. In order to find a profitable niche, your niche must get a “hell yes” from you when getting asked questions such as: Do you feel confident to co-create results with your clients in this niche? Are the people in your niche proactively searching for a solution to their problems and have your people got the motivation, time and available funds to go for your coaching offer?
A little bonus tip here... You niche will be even more qualified to turn out as the perfect niche if there are any successful peer coaches, yeah, I know the competition, offering similar coaching packages at a comparable price point. Yes, competition is good because it means there’s an established market you can tap into. And, if you have an existing network in which you can tap into even better.
The more often you said “yes” while we were going through these questions, the more likely it actually is that you just discovered your very own profitable coaching niche. And by the way, I’ve lined up 10 questions within the “Coaching Niche Finder” workbook, so make sure to grab your copy here.
Phew. We’re nearly there, but there’s one step left though...
Step 5, tag the winning niche and go for it. You guessed it already. The niche that got the most “heck yes” from you is your winning niche. Write this niche down in big, bold letters and put the note next to your workstation, because this will be your North Star for all your marketing activities. Go all in and serve this niche with all your heart and your tribe will happily pay you back what you’ve put in and more.
Congratulations by the way, and high five. You did it! You found your profitable niche in coaching.
Now you know the surefire 5-step process you must follow to nail down your money-making coaching niche for good. If you want the entire process laid out in front of you, simply download the “Coaching Niche Finder” workbook. It comes with an in-depth training lesson so you can follow along easily and have your niche figured out in under 90 minutes. You can download the workbook and training by clicking this link.
By the way, did you find your coaching niche? What is it? Let me know in the comments here. I can’t wait to see which niche you’re going to rock as the go-to coach.
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If you want to learn more about why you should focus on a niche market rather than the mass market, or the three components you absolutely must consider when you want to be certain that your chosen niche is a profitable one, check out my other videos on YouTube.
Bye for now and I’ll see you in the next one.
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